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📄 Overview

tiket.com (written without using capital letters) is an electronic commerce company that provides booking services for hotels, villas and apartments, airline tickets, train tickets, car rentals, concert tickets, and activity tickets (To Do) based on applications and websites. for desktop and mobile. The company is based in Indonesia and was founded in August 2011.

Background

Tiket.com want to redesign one of the features they have, namely the hotel feature. This hotel feature is a feature that allows users to make hotel reservations throughout Indonesia. However, the hotel feature still has some weaknesses so our team wants to solve some of the weaknesses in the hotel feature.

✏ Design Process

Design process yang tim saya gunakan adalah Design Thinking.

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1. Empathize

We want to know in advance the user experience when they book hotels offline or online to find out what pain points we can solve.

Remote Interview

We prepare respondents according to the categories you have specified, the categories are:

  1. Users who have never used the hotel feature on Tiket.com
  2. Users who have used Tiket.com but have never used the Hotel feature.
  3. Users who have used hotel features in other applications.
  4. Users with an age range of 17-32 years.

From the interview, we gain insight that users are divided into 2, namely, users who book hotels manually and users who book hotels through the application.

2. Define

At the define stage, we created user persona and customer journey map to make it easier for us to understand problem.